PlaybookMr.bet
How to useAll brandsEdit

Logo DRAFT

The mark, a circle with the mascot's face, is the first thing people remember, so it has to look the same everywhere. Use only the files on this page, and do not redraw them.

Download logo files
Horizontal, light

The logo is a mark and a wordmark. Together they stand for Mr.bet. The mark on its own works where it is already clear whose product it is.

Mark

The mascot's face in a circle. Use the dark version on light backgrounds, and the light version on dark backgrounds.

Dark
DarkBlue #002491, for light backgrounds.
Light
LightWhite, for dark backgrounds.

Mark and wordmark

The main version for most surfaces, with the name beside the mark. Use monochrome only where there is no color.

Dark
DarkBlue #002491, for light backgrounds.
Light
LightWhite, for dark backgrounds.
Monochrome
MonochromeMonochrome #002491.

Vertical

For tall, narrow formats, where the horizontal logo would come out too small.

Dark
DarkBlue #002491, for light backgrounds.
Light
LightWhite, for dark backgrounds.
Monochrome
MonochromeMonochrome #002491.

Mark in apps

This is how the mark sits inside an app frame. Do not adjust it to fit the frame.

Clear space and minimum size

The mark needs clear space and a minimum size. If space is tight, shrink what sits beside it, not the mark.

faceMarkface
Mark
faceHorizontal logoface
Horizontal

The module is the circle of the mascot's face. The clear space on each side equals one module.

Minimum size 10 mm

Do and don't

Six rules against the most common mistakes.

Use the mark as it is.
Do not distort it.
Do not change the proportions.
Do not add effects.
Do not break the clear space.
Do not recolor it, for example into another orange.

Resources

Every logo file. Before you send files to partners, check the note beside each file.

Changelog